6 Tips to Grow a Successful Career in Sales: Insights from Steven Lawson

At ADT, we believe in empowering our employees to grow and thrive, both professionally and personally. Steven Lawson, 20-year veteran with the company is a prime example of how ADT nurtures talent and fosters a culture of leadership, collaboration, and purpose. Starting his career as a Sales Representative, Steven climbed through the ranks to become the Regional Group Director for the Southwest Region—the largest in the organization.

For Steven, ADT is more than just an employer—it’s a place where he’s had the opportunity to make a meaningful impact in every role he’s held. “Starting at the field level and working my way through the organization has given me a deep understanding of how we function as a company and the importance of each individual performing their role flawlessly.” he explains.

Finding Purpose in Every Role

Reflecting on his 20-year journey, Steven explains that his decision to join ADT wasn’t just about securing a job—it was about finding a career with purpose. “There’s a noble cause to what we do,” he says. “For our external customers, it’s all about protecting the things that matter most. Internally, it’s about helping others grow.”

This sense of purpose has driven his work throughout his career. Whether he’s been in sales or operations, Steven has always seen his role as more than just a job—it’s been an opportunity to make a lasting impact. “When I look at what we do, I feel that my work is contributing to something bigger than just myself,” he shares.

Leadership: Focusing on People and Results

For nearly two decades, Steven has served in a leadership role at ADT. His leadership style centers around one key principle: “Getting the best out of each individual and helping them be the best they can be.” For him, leadership isn’t about being in charge; it’s about “leading from the front.” This approach has helped him build trust, respect, and a loyal following among those he works with. “People follow you because they see you’re committed to the same goals they are,” he explains.

A key part of Steven’s leadership journey has been his involvement with ADT’s Black BERG (Business Employee Resource Group), where he has served as Executive Chair since 2022. Under his leadership, the Black BERG has flourished, creating a community where employees can come together and be their authentic selves. “We’ve created a space where people feel supported and connected,” he says. “It’s been incredibly rewarding to see the impact we’ve had on both the organization and the community.”

Tips for Success as a Sales Representative at ADT

For those considering a career at ADT, Steven offers six essential tips for success:

1. Put in the Effort:

“You will only get back what you invest. This is key in anything you do in life.”

2. Have a Plan:

“Having a plan is critical,” he explains. “Without a plan, you have no idea which direction you’re going.” Setting goals will help you stay on track, even when challenges arise. Use your leaders and mentors to help create a path for success.

3. Be Disciplined:

“There will be constant change,” he notes. Staying disciplined is essential to navigating the ups and downs of the job. If you can maintain focus, you’ll be able to ride out the inevitable twists and turns.

4. Become a Student of Your Craft:

“There is constant evolution to product, processes, and strategy. Continual self-education is key to staying on top of your game,” he says. To stay competitive in the fast-evolving world of security and smart technology, it’s important to keep learning and adapting.

5. Get Involved and Be a Voice:

“No one will know all the value you bring to the table if you are absent and silent,” Steven reminds us. By being visible and engaged, you’ll build relationships and make your contributions known.

6. Focus on the Customer:

“Always keep the customer at the center of everything you do,” he advises. Whether you’re in the field or working behind the scenes, a customer-first mindset is crucial to success.

Reflecting on 20 Years at ADT

Looking back on his 20 years at ADT, Steven is proud of the people he’s worked with and the impact he’s had on the company’s success. “I’ve enjoyed the people I’ve worked with, the lives I’ve touched, and the ability to help employees achieve their goals,” he says. “ADT has given me the opportunity to grow, and I’m proud to have been part of its journey as we celebrate our 150th anniversary.”

Steven shares insight into the customer experience and the importance of delivering on expectations. These early lessons helped shape his leadership style and gave him a deep understanding of the value of each role within the organization. “It taught me the importance of doing the job right the first time and the direct impact that has on a customer’s journey,” he reflects.

ADT is a place where employees are empowered to grow, make an impact, and contribute to a greater purpose. Steven’s journey is proof that with dedication, a customer-first mindset, and a commitment to learning, anyone can thrive at ADT.

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