From Calling Plays on the Field to Closing Sales: Joaquin Pedroza’s Journey as a Sales Representative at ADT

When Joaquin Pedroza joined ADT in 2021, his 12 years of coaching football became a game-changer in his role as a Small Business Sales Representative. With a background in coaching, Joaquin brings a unique blend of leadership, competitiveness, clear communication, and problem-solving to the table—skills that serve him well in helping ADT customers find the best security solutions for their needs. In this Life at ADT Blog post, Joaquin reflects on his career journey, shares how his coaching experience influences his role, and discusses the keys to success at ADT.

Joaquin’s Role as a Small Business Sales Rep at ADT

As a Small Business Representative, Joaquin is responsible for connecting with local businesses and providing tailored security solutions. His role goes beyond just selling security systems; he helps businesses design, implement, and maintain their security solutions. “I don’t stop just at the sales part,” Joaquin explains. Joaquin is committed to building long-term relationships with his clients, assisting with system setup, troubleshooting any issues, and answering questions even after the sale.

Joaquin credits his success to the empowering support system of his leadership team at ADT. “I have a very supportive manager who is always there to guide us in any way,” he says. At ADT, employees are empowered to take ownership of their work, a value that resonates with Joaquin. “As long as you’re doing your job and helping customers, ADT gives you the tools, resources, support and space to succeed,” he adds.

Finding Balance and Flexibility at ADT

One of the key benefits Joaquin enjoys in his role at ADT is the balance between work and personal life. As a father and part-time football coach, Joaquin values his ability to manage both his career and his family commitments. “This role gives me amazing work-life balance,” he says. “I can focus on work during the day and then spend my evenings and weekends coaching football or with my kids.” ADT’s flexibility allows him to prioritize what matters most while excelling in his role.

Applying Coaching Principles to Excel at ADT

Joaquin’s coaching experience plays a significant role in his success as a Sales Representative. He’s coached football for over 12 years, and his approach to his role at ADT mirrors many of the same principles he employs in coaching: understanding the unique needs of each person, embracing challenge, and adapting to each unique situation. Joaquin’s natural competitive nature serves him well as a Sales representative, as he’s driven to succeed and determined to win.

Joaquin’s ability to connect with a variety of personalities is key in both coaching and sales. “Every customer is different,” Joaquin explains. “As a coach, I’ve learned how to approach, communicate and adapt with different personalities, and that’s helped me a lot in my role at ADT.” Just like coaching, each player requires a tailored approach, and Joaquin adapts his strategies to fit the specific needs of his customers.

Turning Challenges into Opportunities

Like any successful coach, Joaquin faces challenges, but he approaches them with the mindset that each obstacle is an opportunity for growth. “In football, I’ve learned not to panic or become flustered when things don’t go as planned,” he explains. “That mindset has really helped me stay upbeat and resolve issues quickly in my role at ADT.”

Taking New Approaches to Problem Solving

Whether adjusting a game strategy or finding the right security solution to best serve a customer, Joaquin excels at quickly identifying problems and finding solutions. “When things go wrong, I’ve learned to step back, assess the situation, and figure out a way to make it work,” he says. Just like in coaching, where the strategy often shifts based on the situation, Joaquin uses his problem-solving skills to resolve customer concerns efficiently and effectively.

Finding Fulfillment in His Role

Joaquin is fueled by meeting sales goals and knowing that his work makes a real difference in people’s lives. He recalls a moment when a business customer used a panic button to alert authorities during a security breach. “When they told me that story, I knew I had helped make a real impact,” Joaquin shares. “That’s what drives me every day.” Joaquin’s role allows him to play a part in ensuring the safety and peace of mind of his customers, a responsibility he takes immense pride in.

Joaquin’s Advice for Others: Confidence is Key

Looking back on his journey so far, Joaquin’s advice for anyone considering this role at ADT is simple: “You’ve got to be a go-getter, and you have to believe in yourself. If you do that, you’ll excel in this role.”

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