Deepti Mendiratta: Driving ADT’s Vision for Seamless Customer Service with Salesforce Innovation

Deepti Mendiratta’s 24-year career in IT is a powerful example of how technical expertise, creativity, and leadership can drive significant business outcomes. Starting her journey in India with a Master’s degree in Computer Applications, Deepti worked with major organizations like Entity Data and Fidelity. However, it was her move to the United States—and ultimately to ADT—that gave her the platform to make an even greater impact.

A Fresh Start with ADT

Deepti’s transition to ADT was shaped by her move to the U.S. after her husband’s relocation. Initially joining ADT as a contractor, Deepti quickly realized that the company’s supportive and collaborative culture resonated with her. “ADT was the first job I joined here, and I loved it so much that I decided to return full-time after taking a break,” Deepti recalls. What drew her in was more than just the work—it was the sense of belonging. “It’s like they say, your company becomes your family. I genuinely feel that here in Jacksonville,” she says.

Driving Key Business Applications: Salesforce

As a leader in Salesforce engineering at ADT, Deepti plays a crucial role in driving the success of key business applications that are central to the company’s operations. “Salesforce is one of our crown applications,” Deepti explains. “We’ve invested heavily in it to retire legacy applications and consolidate all customer experiences into one platform.” By overseeing the engineering of Salesforce, Deepti directly influences the company’s efficiency and ability to provide seamless customer service across all departments—sales, customer service, field technicians, and billing.

This transformation is integral to ADT’s goal of improving operational efficiency. By migrating from older .NET and Java systems to Salesforce, ADT not only enhances customer experience but also streamlines internal processes, cutting costs and reducing operational risk. Deepti’s leadership in managing these transitions is critical to ADT’s ability to meet evolving customer demands and maintain a competitive edge.

Connecting Problem-Solving to Business Outcomes

Deepti’s passion for problem-solving has been a key driver of her success. “I love tackling problems. Every day presents a new challenge, and that’s what excites me,” Deepti shares. In her role, problem-solving is directly linked to business outcomes. Whether it’s troubleshooting issues with Salesforce applications or ensuring the smooth operation of marketing campaigns within the platform, Deepti’s work is integral to maintaining ADT’s ability to meet customer needs.

Her team’s ability to quickly identify and solve problems ensures that ADT’s services remain efficient, reliable, and scalable. With Salesforce at the core of ADT’s customer interaction strategy, Deepti’s leadership helps the company stay agile and responsive to customer needs, ultimately driving business growth.

The Art and Science of IT

Deepti’s unique background combines creativity and technical expertise. “I come from an artist’s mindset, and I was drawn to IT because it’s like creating something beautiful,” she says. Building intuitive, effective applications is an art form to Deepti. Her ability to balance this creativity with the technical requirements of her role enables her to create solutions that are both effective and user-friendly, which is essential in a business environment that depends on streamlined systems to deliver optimal service to customers.

Her work with Salesforce supports ADT’s goal of improving its overall customer experience, driving customer satisfaction and loyalty. By ensuring that the platform functions smoothly and efficiently, Deepti helps ADT maintain a high level of service consistency that is crucial to retaining customers and attracting new ones.

A Team Focused on Results

At ADT, Deepti has learned that great things are achieved through teamwork. “Over the last 10 years, I’ve been lucky to work with some amazing people,” Deepti says. “A handful of them are just worth sticking around for.” This collaborative approach has contributed to her ability to solve problems quickly and efficiently, ensuring that ADT’s business goals are met on time and within budget.

Deepti’s leadership extends beyond her immediate team. She fosters an environment of mentorship and development, ensuring that her engineers and partners—whether internal teams or external vendors—are aligned in their mission to achieve ADT’s strategic objectives.

Commitment to Continuous Improvement and Business Success

Deepti’s drive for continuous learning and improvement plays a pivotal role in ADT’s ability to stay ahead in a competitive market. By ensuring that Salesforce remains a top-performing tool, Deepti helps streamline operations and cut costs, all while improving customer interactions. Whether it’s optimizing workflows or enhancing data analytics capabilities, Deepti’s work directly contributes to ADT’s overarching goals of growth and efficiency.

Advice for Aspiring IT Professionals

Deepti’s journey shows that a career in IT is not just about mastering technical skills—it’s about using those skills to create value for the business. “Always stay curious,” she advises aspiring professionals. “IT is an ever-changing field, and if you have the mindset to learn, you’ll never be bored.” By maintaining this mindset and focusing on how technical expertise can solve real business challenges, Deepti has been able to drive impactful change at ADT.

Through her leadership and problem-solving approach, Deepti continues to shape the future of ADT’s customer experience, ensuring the company remains a leader in its field.

Looking for a place where you can drive business success through technology and creativity? Explore opportunities with ADT here and join a team focused on continuous improvement.