Head Of Media Strategy (Job 3012777)

Company Overview:

ADT has been in the business of helping save lives since 1874. As the #1 smart home security provider in the U.S., we help protect and connect families, businesses and larger commercial customer every day. Our continuous innovation, advanced technology and strategic partnerships deliver products and services that help protect life and valuables, whether at home, your business or on the go. And as times change, so do we. Above all, our mission is clear: we help save lives for a living. Looking for a career where you can make a real impact? Join our team today and put purpose behind your paycheck. #WeAreADT ​

Check out more about life at ADT here.

Summary:

ADT is synonymous with peace of mind, a sanctuary in a fast-paced world. As category leaders we continue to deliver innovative, new product, and marketing and comms strategies. In taking on the role of Head of Media Strategy and Performance you will play an integral role in demand planning, the use of 1st party data in media optimization, and aligning our media narrative with market needs and consumer expectations. Your expertise will play a key role in forecasting and shaping the demand for our innovative protection solutions, ensuring that every message and medium work together to reinforce the value proposition of our new brand platform of “Every Second Counts.”

Duties and Responsibilities:

Embark on a transformative leadership journey as our Head of Media Strategy and Performance. You will be the vanguard of our media investment, aligning spend with audience strategy and growth objectives, communicating the vision and performance of our media across the organization, and growing the skills and talents of the Media team. We’re searching for a forward-thinker who can not only navigate today’s media landscape but also anticipate and adapt to its evolution over the next 24 months and beyond. You will be pivotal in future-proofing our brand, ensuring our media approach is both resilient and agile in the face of changing consumer behaviors and market dynamics.

• Strategic Demand Shaping: Partner with our Advanced Analytics team to integrate media strategy with demand planning to accurately forecast and stimulate interest in our security solutions, working intra-functionally to design cohesive, omni-channel media campaigns that achieve desired outcomes.
• Agency Management: Own agency partner management, delivering guidance and accountability to drive desired outcomes.
• Team Leadership: Grow the strengths and skills of the Media team, working with your manager to create a culture of creativity, accountability, and collaboration.
• Messaging Alignment: Partner with our head of Brand Strategy to ensure media campaigns resonate with the promise of our brand platform “Every Second Counts”, driving demand and reinforcing the value of our brand.
• Demand-Driven Campaigns: Develop and execute media strategies informed by demand signals and market analysis, ensuring our message aligns with consumer needs and business goals.
• Predictive and Adaptive Planning: In collaboration with Analytics partners (Advanced Analytics, Performance Analytics, Agencies):
  • Utilize predictive analytics to guide media planning, understanding when and where our messages will have the most impact on key business metrics such as increasing familiarity and demand.
  • Continually refine our media approach to adapt to changing market conditions and business needs.
  • Develop the plan that will deliver annual performance goals and communicate weekly, monthly, and quarterly adjustments.
• Consumer Confidence Analytics: Measure and interpret how media strategies bolster consumer confidence, trust, and demand for our security solutions. This includes lead generation as well as brand preference metrics.

Skills and Competencies:

• Strategic Thinking: The ability to develop long-term strategies that anticipate future market trends and consumer behaviors.
• Analytical Proficiency: Strong quantitative skills to analyze data, interpret metrics, and derive actionable insights for media optimization.
• Communication: Exceptional verbal and written communication skills, clearly articulate complex performance data and media strategies to a variety of stakeholders.
• Project Management: Strong organizational and project management skills, with the capacity to simultaneously manage multiple campaigns, testing programs, and media initiatives.
• Creative Problem-Solving: The creativity to solve challenging problems and the agility to adapt to new information or changing market conditions.
• Technical Knowledge: Familiarity with media planning software; ideally experience with customer data (CDP) systems and data visualization tools.
• Relationship Management: Create a team environment in which your direct reports as well as our media agency partners thrive, deliver on goals, and are valued as collaborative partners across the business.

Minimum Qualifications:

• A track record of growth.
• A history of leveraging new media channels and technologies to stay ahead of the curve in a fast-evolving industry.
• Experience in lower funnel media optimization.
• Proven experience in demand generation via audience identification, media messages, and placements.
• Analytical skills.

Preferred Qualifications:

• Knowledge of CDP tools, DSP tools, Google Analytics, META, and other major media platforms.
• 10-15 years of experience in digital media.