Integrated Media Manager (Job 3016957)

Summary:

The Integrated Media Manager will serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.Serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.

Duties and Responsibilities:

• Coordinate media briefs and creative development between internal creative teams and media agencies.
• Own performance media KPIs across channels, providing regular analysis and optimization recommendations.
• Translate business objectives into actionable media strategies for agency implementation.
• Serve as primary tactical contact for media agencies, ensuring alignment with broader strategy.
• Develop cross-channel reporting dashboards to track and communicate performance.
• Identify opportunities to leverage automation and AI for campaign optimization.
• Support budget allocation and reallocation based on performance data.
• Validate agency reporting and reconcile against platform data.

Skills and Competencies:

• Deep expertise in programmatic, search, and social media platforms.
• Strong analytical capabilities with a focus on performance analysis and optimization.
• Ability to bridge creative development and media execution.
• Proficiency with major ad platforms (Meta, Google, Bing, Trade Desk) and analytics tools.
• Understanding of media attribution and measurement methodologies.
• Experience managing agency relationships and deliverables.
• Strong communication and collaboration skills across cross-functional teams.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with media planning tools and data visualization platforms (e.g., Tableau, Looker).
• Strategic thinking with a results-driven mindset.

Qualifications:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5–7 years of experience in digital media, with hands-on experience in programmatic, search, and social.
• Demonstrated success in managing performance media campaigns and optimizing for KPIs.
• Experience working with creative teams and media agencies.
• Proficiency in campaign reporting and data analysis.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related discipline.
• Experience with AI-driven media optimization tools and automation platforms.
• Familiarity with privacy regulations and data compliance in digital advertising.
• Experience in a hybrid or remote work environment.
• Knowledge of emerging media trends and technologies.

Required Licensing or Certifications:

• None required.

Working Conditions:

Physical Requirements:

• Sit (Continually = 67-100% of workday).

Communication Skills:

• Excellent written and verbal communication skills.
• Ability to present complex data and insights to non-technical stakeholders.
• Strong interpersonal skills for collaboration with internal teams and external partners.
• Comfortable leading meetings and discussions with senior leadership.
• Skilled in crafting clear and concise media briefs and performance reports.

Environment Requirements:

• Hybrid: Remote/home office and occasional in-office presence in Irving, TX.

Travel:

• Travel occasionally (less than 25%) to HQ and external partner meetings.